App developers are increasingly recognizing the power of post-click engagement to fuel app discovery and distribution. Rather than relying solely on clicks and impressions, app developers can engage consumers who have already shown intent by overlaying a landing page with a series of questions and answers that encourage mobile users to interact with the their… Read More
Warrior, a New Balance brand that sells sports equipment and apparel, launched a long-term campaign to promote awareness and drive sales for its new shoe line, the Warrior Coxswain. The evolution of the campaign highlights the power of social influencers when partnered with the shareable, interactive, and value-based Jebbit experience. The Campaign The campaign’s objective was… Read More
Goal: Surf Air launched a post-click engagement campaign to drive awareness of the Surf Air brand and to educate Facebook fans about the benefits of private air travel. Campaign: Surf Air leveraged Facebook Page posts to encourage fans to “Test their Surf Air knowledge and enter to win a gift bag with Surf Air branded… Read More
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