The prevalence of social media provides an unprecedented opportunity to engage consumers. Marketers can be more attuned with their base, able cater or refine their offerings to deliver quality products and services and therefore foster loyal audiences. This give and take is a conversation. A connection between brand and audience in real-time.
But fully grasping opportunity is the challenge. Garnering enough followers or enticing people to engage is pivotal, and social media marketers are sensitive to the fine line between pitching offers or requesting opinions and clogging newsfeeds or simply boring consumers. But beyond that, how do you humanize your brand and create a loyal social base?
What is the recipe for a successful social strategy? Companies are constantly crafting and fine-tuning their approaches in an effort to discover the answer. Here are 4 reasons why post-click engagement could be the secret ingredient and how to mix it in:
THE HOW & WHY
The true quality of the interaction is highly determined by what happens after you capture a click: will they genuinely like and engage with the brand more? Are they satisfied? Will they share this with their friends?
1) Don’t Disappoint: Quality Incentives and Experience
2) Direct Traffic to your Site & Have a Conversation
3) Learn About & Educate Your Customers
The questions can create a deeper relationship with your audience. Questions asking for opinions allow you to get to know your customers and questions about your company allow for them to get to know you. Really get to know you. This could get newcomers to understand your value proposition, reinforce and improve relationships with existing customers, enable better targeting, and inspire your team with new development insights.
AVERAGE SOCIAL CAMPAIGN PERFORMACE: PER 1000 CLICKS
4) Foster Loyalty, Spread the Word & Expand Your Audience
After a positive post-click experience, customers emerge more in-tune with the brand and with their reward in hand, fostering social loyalty.
Post-click technology has a high social share rate: people want to share the experience with their network. Just as people trust customer reviews more than a product pitch, peer endorsement does wonders for brand image, not to mention it multiplies the eyes that see your ad.
Serve hot and buzzing.