AS Roma, a professional Italian football club, has a massive, dedicated fanbase that spans countries. The team wanted to keep fans engaged in the off-season while building up their email base. They decided to use Jebbit’s platform to run an interactive end-of-season recap, giving fans a chance to vote on the best moments, individual performances, and more.
AS Roma distributed the interactive content over nine different channels, including Facebook, Twitter, reddit, their website, and an e-newsletter. The team was able to seamlessly engage fans in both English and Italian.
With the poll, the team captured 20,000 emails and saw a 50% lead capture rate. AS Roma also learned that a significant portion of their fans live in Egypt, an insight that will inform marketing efforts moving forward. The Jebbit team provided AS Roma with other valuable insights, including channel-by-channel breakdowns of performance, geographic data, deterministic data like emails, and more insight into fans’ favorite players and moments. These learnings will help the team develop more intelligent marketing programs.