Last year marketers continued evolving their data strategies, so we can only expect 2018 to bring bigger and better things. It’s the year of personalization: tailoring experiences for each customer and really getting to know them in a way that’s not inaccurate…or creepy. Lagging behind in data will hurt your marketing strategy, so make sure… Read More
Declared Data Blog Page 5
Adweek’s latest webinar dove into the topic of personalization, and how to power it with declared data. Our own Jonathan Lacoste and Regent Seven Seas Cruises’ Elizabeth Fettes shared why personalization matters now more than ever, and how to drive real marketing results using declared data. Missed the webinar? No problem! We’ve got a recap… Read More
We’ve all been there “A baby stroller?” you cringe in your head. You were just scrolling through Facebook on the subway home from work, when you notice the ad in your feed of a happy mother pushing two kids in the featured stroller. You have no kids, and definitely have never looked up information about… Read More
At this point it’s no secret to anyone in the media industry that traditional publishers have been hurting for revenue. With readers increasingly relying on social media channels to curate and connect them with interesting content, the need to visit a news site for articles they’ll love is at an all-time low. At Jebbit, we’re… Read More
If you work in B2C marketing, chances are Snapchat is a core part of your social media strategy. You crush your story, you’ve designed filters, your Snapcode is everywhere…but you don’t know how many followers you have, you’re hesitant to test advertising, and you’re not confident about it as a performance marketing channel. And that… Read More
You’re in line at Starbucks; you pull out your phone. You’re waiting for your doctor’s appointment; you pull out your phone. You’re watching Netflix; you pull out your phone. We check our phones 221 times a day. In those quick moments, we’re looking for content we want: Personalized, immediate, relevant, and easy to digest on… Read More
Think about the shopping experience that your brand delivers, whether it be in-store, online, in-app, or on mobile. Consider the inevitably mobile-minded, digitally engaged consumer that partakes in the shopping experience with your brand across all of those channels. Whether they are using the in-store or online experience for research or to make purchases (or… Read More
Instagram, a subsidiary owned by social media giant Facebook, is a social platform where users can upload photos and videos to their profiles. It’s the latest and greatest visual platform that sustains attention on mobile. Its content is easy to post, easy to digest, and easy to benefit from – marketers, look here! Up until… Read More
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