At this point it’s no secret to anyone in the media industry that traditional publishers have been hurting for revenue. With readers increasingly relying on social media channels to curate and connect them with interesting content, the need to visit a news site for articles they’ll love is at an all-time low. At Jebbit, we’re… Read More
Declared Data Blog Page 5
If you work in B2C marketing, chances are Snapchat is a core part of your social media strategy. You crush your story, you’ve designed filters, your Snapcode is everywhere…but you don’t know how many followers you have, you’re hesitant to test advertising, and you’re not confident about it as a performance marketing channel. And that… Read More
You’re in line at Starbucks; you pull out your phone. You’re waiting for your doctor’s appointment; you pull out your phone. You’re watching Netflix; you pull out your phone. We check our phones 221 times a day. In those quick moments, we’re looking for content we want: Personalized, immediate, relevant, and easy to digest on… Read More
Think about the shopping experience that your brand delivers, whether it be in-store, online, in-app, or on mobile. Consider the inevitably mobile-minded, digitally engaged consumer that partakes in the shopping experience with your brand across all of those channels. Whether they are using the in-store or online experience for research or to make purchases (or… Read More
Instagram, a subsidiary owned by social media giant Facebook, is a social platform where users can upload photos and videos to their profiles. It’s the latest and greatest visual platform that sustains attention on mobile. Its content is easy to post, easy to digest, and easy to benefit from – marketers, look here! Up until… Read More
Sports teams have some of the most passionate audiences; whether they’re 5 or 50, they’re hooked on a team until the end. But, despite their relentless commitment, audiences remain untapped. For marketers to get the most out of their fan relationships, they need to use every mobile micro-moment with a fan to their advantage –… Read More
Just over a month post customer conference, and we’re still internalizing all of the awesome information that was discussed during sessions. In particular, Kipp Bodnar, marketing guru and CMO of HubSpot, gave a captivating session on the future of marketing, focusing on how companies need to adapt to the current trends of consumers and technology…. Read More
How we get online has fundamentally changed. You might remember those 15 golden minutes before dinner, or an hour after school, when you’d stare up at that huge monitor and clunky keyboard, happy to sit, undisturbed, to browse online. Once tablets and mobile phones came out and became more accessible, the desktop took the back… Read More
Our inaugural customer conference last week, held at the Hotel Commonwealth after a last-minute venue change (long story, involving a rained out Red Sox game), was a lively, educational event. We had nearly 100 attendees in the Hotel Commonwealth’s Fenway Ballroom listening to sessions from Jebbit clients and industry leaders. The first three sessions featured… Read More
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