What do 94% of marketers love, but 92% of consumers fear? The answer is personalization. Check out 5 key takeaways from our latest report, Overcoming the Personalization vs. Privacy Paradox.
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The key to maximizing your relationships with customers relies on great customer profiles. How can you make sure those profiles are accurate and up-to-date? Declared data can help.
We’ve put together 11 stats that show the power of declared data in marketing and why once brands start using a declared data strategy, they don’t turn back.
This year at Declared, HMR took home the Jebbie award for Best Immediate Declared Data Activation. We sat down with HMR’s Senior Digital Marketing Manager, Linna Gao to learn more about the Jebbit + HMR partnership and their Jebbie Award-winning experience.
We can’t believe it’s over! Declared 2018 flew by in a flash. On May 8th, the Jebbit community took over Boston’s iconic Isabella Stewart Gardner Museum for a day of knowledge share, industry insights and (just a few) cocktails. By the end of the day, attendees had learned how top marketers are building declared data… Read More
Announcing Big Changes to the Jebbit Platform: Declared data trends + semi-automated content creation
We are excited to announce some major updates to the Jebbit platform. Based on countless use-cases and customer feedback, these updates are designed to provide automated building experiences and enable users to get more from declared data attribute analytics. The new features include: A new and improved experience builder Semi-automated content creation based on experience… Read More
The first step to building a successful declared data strategy is capturing consumer preferences, motivations, intentions, interests, and more at scale. The next step? Storing and activating that data. This post is the first in a series on how to store and activate declared data via your existing marketing technology stack. This week, we’ll cover… Read More
At least 87 million consumers, largely in the United States, had their and their friends’ Facebook data used by Cambridge Analytica. Last week, Mark Zuckerberg testified before Congress to address the ramifications of the breach and how Facebook will improve moving forward. How did it come to this? And perhaps more importantly, where do we… Read More
Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust. For much of the population, the Cambridge Analytica leak was, if not a first introduction to the challenges around digital privacy and data (remember Farmville, anyone?), then perhaps an abrupt reminder. But if we’re being honest, for… Read More
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