The first step to building a successful declared data strategy is capturing consumer preferences, motivations, intentions, interests, and more at scale. The next step? Storing and activating that data. This post is the first in a series on how to store and activate declared data via your existing marketing technology stack. This week, we’ll cover… Read More
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At least 87 million consumers, largely in the United States, had their and their friends’ Facebook data used by Cambridge Analytica. Last week, Mark Zuckerberg testified before Congress to address the ramifications of the breach and how Facebook will improve moving forward. How did it come to this? And perhaps more importantly, where do we… Read More
Marketers’ best intentions have led to eroding consumer confidence. But there is a way to regain consumer trust. For much of the population, the Cambridge Analytica leak was, if not a first introduction to the challenges around digital privacy and data (remember Farmville, anyone?), then perhaps an abrupt reminder. But if we’re being honest, for… Read More
In case you missed it, Facebook has removed third-party data from its ad targeting solutions. Some are panicking, but this is actually a step in the right direction. Why? Third-party data is, more often than not, wildly inaccurate. It’s a good thing that Facebook has cut our dependency on bad data. It’s a nudge in the… Read More
Jebbit is a Twitter Partner Brands turn to Twitter to connect directly with their audiences around the world. To stand out from the crowd and develop meaningful customer relationships, marketers need clear, fresh, and memorable content that performs at scale. Jebbit creates interactive content experiences built to amplify any advertiser’s message, cause, project, or brand –… Read More
A staggering 120.4 billion marketing emails are sent every day, but how many are even opened, let alone read or clicked? Cutting through the noise can feel impossible when you look at numbers like this. How can you increase those open, click, and conversion rates with your email marketing? Personalization. But effective email personalization requires… Read More
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this blog post, we’ll cover the definitions, sources, and strengths and weaknesses of third-party data, second-party data,… Read More
We’re only a month into 2018, and it’s already a race to the finish line. Which retailers will win this year? Read below to explore the top five investments retailers are making in 2018 to get ahead of the competition, and finish first in the eyes of their customers. 1. Bringing tech into stores Whether you’re… Read More
Last year marketers continued evolving their data strategies, so we can only expect 2018 to bring bigger and better things. It’s the year of personalization: tailoring experiences for each customer and really getting to know them in a way that’s not inaccurate…or creepy. Lagging behind in data will hurt your marketing strategy, so make sure… Read More
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