In case you missed it, Facebook has removed third-party data from its ad targeting solutions. Some are panicking, but this is actually a step in the right direction. Why? Third-party data is, more often than not, wildly inaccurate. It’s a good thing that Facebook has cut our dependency on bad data. It’s a nudge in the… Read More
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Jebbit is a Twitter Partner Brands turn to Twitter to connect directly with their audiences around the world. To stand out from the crowd and develop meaningful customer relationships, marketers need clear, fresh, and memorable content that performs at scale. Jebbit creates interactive content experiences built to amplify any advertiser’s message, cause, project, or brand –… Read More
A staggering 120.4 billion marketing emails are sent every day, but how many are even opened, let alone read or clicked? Cutting through the noise can feel impossible when you look at numbers like this. How can you increase those open, click, and conversion rates with your email marketing? Personalization. But effective email personalization requires… Read More
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this blog post, we’ll cover the definitions, sources, and strengths and weaknesses of third-party data, second-party data,… Read More
We’re only a month into 2018, and it’s already a race to the finish line. Which retailers will win this year? Read below to explore the top five investments retailers are making in 2018 to get ahead of the competition, and finish first in the eyes of their customers. 1. Bringing tech into stores Whether you’re… Read More
Last year marketers continued evolving their data strategies, so we can only expect 2018 to bring bigger and better things. It’s the year of personalization: tailoring experiences for each customer and really getting to know them in a way that’s not inaccurate…or creepy. Lagging behind in data will hurt your marketing strategy, so make sure… Read More
Adweek’s latest webinar dove into the topic of personalization, and how to power it with declared data. Our own Jonathan Lacoste and Regent Seven Seas Cruises’ Elizabeth Fettes shared why personalization matters now more than ever, and how to drive real marketing results using declared data. Missed the webinar? No problem! We’ve got a recap… Read More
We’ve all been there “A baby stroller?” you cringe in your head. You were just scrolling through Facebook on the subway home from work, when you notice the ad in your feed of a happy mother pushing two kids in the featured stroller. You have no kids, and definitely have never looked up information about… Read More
Data is the modern marketer’s best friend. But, let’s be honest: It can be your frenemy, too. You know you need it, but organizing and activating it can be a nightmare. That doesn’t even include making sure you’ve got quality data, a top concern of 70% of marketers. One recent study even found that a… Read More
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