FOXBOROUGH, MA–The New England Revolution, one of the strongest brands inMajor League Soccer, has partnered with Jebbit, the leader in post-click engagement, to deliver highly innovative, customized post-click digital advertising experiences. The partnership highlights the effectiveness of engaging soccer fans with meaningful brand experiences after the click to boost ticket sales and convert them into brand ambassadors.
The New England Revolution leveraged Jebbit’s platform to boost ticket sales and fan engagement during the 2014 Major League Soccer season. Prior to a game with the Seattle Sounders, the New England Revolution ran Facebook and Twitter ads aimed at soccer fans and sent an email to its fan base, which, when clicked took people to their existing website. Once they reached the website, fans had the opportunity to interact with the team’s content and answer a series of questions educating them about the team to receive a reward a discount off corner seats. Over the lifetime of the campaign, the team achieved its conversion and engagement goals:
- -24% of fans who engaged after the click and claimed a code purchased a ticket
- -Fans spent 1 minute 21 seconds interacting with the brand
- -The New England Revolution captured email addresses of 82% of people who engaged after the click
“The ultimate goal for sports marketers is achieving true fan engagement,” said Cathal Conlon, Director of Marketing for the New England Revolution. “By working collaboratively with Jebbit, we can offer a first-rate fan experience as we reach and engage them in a conversation around our brand on their terms.”
“Jebbit was founded on the belief that true consumer value comes from what happens after someone clicks on an ad, so our focus is on the interaction once people get to a team’s content and offering a reward for more actively engaging with them,” said Jonathan Lacoste, COO and co-founder of Jebbit. “Our technology and value proposition is highly effective for sports teams like the New England Revolution looking to make the most of their digital advertising investment.”
Interactive branded experiences on landing pages and websites are a quantum leap forward over traditional landing pages consumers have learned to ignore. Jebbit offers the only marketing platform that customizes, measures and optimizes post-click engagement. Post-click engagement improves people’s experience on a landing page or website when they respond to an ad such as display, native, paid search, video or mobile. It is effective for increasing engagement of the brand and conversion rates of respondents while at the same time increasing real-time knowledge for marketers.