Gannett newspaper The Tennessean decreased its Facebook cost per lead by 97% with an interactive quiz featuring the Tennessee Titans.
The Tennessean launched the quiz using paid Facebook, geotargeting Tennessee Titans fans. The quiz asked fans trivia questions about the team and players, giving them their score after they finished. The consumer marketing team used the quiz to promote poster stations at each Titans home game and capture email addresses of Tennessee sports fans. Each fan who took the quiz could enter to win a giftcard to the Titans Pro Shop.