On-Demand Car Service App Drives Downloads, Increases Redemptions 221%

  • -24% lower bounce rate
  • -586% greater average time on site
  • -221% increase in coupon codes redeemed

Uber_Redemptions

Takeaways There’s no debate that a compelling landing page is one of the most important elements for driving app downloads.  All mobile users need is a landing page that appeals to them, engages them and triggers them to get the app.  Based on the results it’s clear that providing an interactive experience that educates mobile users on how your app works and rewards them for taking action is far more effective than a static landing page experience that asks people to give their phone number without learning anything about the app. Want to learn more about how to more drive app downloads with post-click engagement?  Read our post: An Introduction to Post-Click Engagement.