Jebbit Announces New Advisory Board

As company hits inflection point, industry experts join rising Boston startup

Boston, MA (January 18, 2017) – Jebbit, the leading mobile interactive content platform, today announced the additions of several industry experts in the digital marketing and technology space to its advisory board, including Kipp Bodnar, Tom Wentworth, Helen Yu, and Rich Graziano.

Bodnar, Wentworth, Yu, and Graziano bring a wealth of industry experience and knowledge to the next frontier of digital and mobile marketing. The group joins existing board veterans Rob Murray, President of Skyword, a Boston-based content marketing startup, and Savas Gunduz, a sales and business development executive at Adobe.

  • Kipp Bodnar is the CMO of HubSpot, where he leads HubSpot’s global inbound marketing strategy.
  • Tom Wentworth is the CMO of RapidMiner, where he is responsible for go-to-market strategy, demand generation, product marketing, and communications.
  • Helen Yu is a Group Vice President at Marketo, where she leads enterprise account management and professional services.
  • Rich Graziano is an entrepreneurial, top US market, multi-platform leader, and the former President of Tribune Media NY CW affiliate PIX11. He brings more than 25 years of experience in the media industry.

“We’re thrilled to welcome Kipp, Tom, Helen, and Rich to our advisory board,” said Jebbit President, Jonathan Lacoste. “They join Jebbit at an exciting time, as we prepare for the next chapter of our company’s growth. Their experience and knowledge will benefit our customers and partners who rely on the Jebbit platform for their mobile marketing strategy.”

In 2016, Jebbit launched a new mobile product that empowers brands to own their mobile experience, expanded into the Travel and eCommerce industries, and was recognized as one of the top 50 global marketing technologies at Cannes Lions Innovation.

About Jebbit

Jebbit’s platform enables marketers and digital sales teams to create branded, personalized mobile experiences to engage, profile, and convert their audiences. Jebbit helps brands increase conversions while capturing user-provided data that boosts lifetime value. Jebbit helps media companies drive revenue by providing interactive mobile solutions as part of their digital offerings. To learn more about how mobile interactive content can grow your business, visit www.jebbit.com.

 

Marketo Adds Jebbit as Official LaunchPoint Partner

Brands using Marketo can now seamlessly integrate Jebbit content & data

Boston, MA (November 29, 2016) – Jebbit, the leading mobile interactive content platform, is now an official Marketo partner.

Marketers using Marketo and Jebbit will be able to further enhance their communication with prospects and customers. Jebbit collects user-provided, first party data as a consumer interacts with custom content experiences. Marketers can then tie unique data to individuals and leverage it for advanced remarketing efforts.

“Our customers will be able to get even more out of Marketo,” Jebbit CEO Tom Coburn said. “Marketo already lets them have unparalleled communication with their customers. Now, marketers can use data captured from Jebbit content to personalize each touchpoint. They’ll be able to know that one customer likes their product for its price and the other likes it for its quality, and to talk to each customer differently.”

Jebbit’s platform creates mobile interactive content that helps brands and media companies engage and convert their audiences. The platform captures data from each consumer who engages with the content and ties it back to an individual email address, social media profile, or cell phone number. With this data, marketers can personalize each following touchpoint with customers.

Media Contact:

kaitlyn@jebbit.com

Massachusetts Regional Tourism Councils Partner With Jebbit to Engage Travelers

Three Massachusetts Regional Tourism Councils (RTCs) recently partnered with Jebbit to create interactive content to engage travelers and learn about their preferences.

BostonUSA, Cape Cod Chamber of Commerce, and Visit Hampshire County will work closely with Jebbit’s campaign strategy team to create content like travel quizzes and giveaways. The three RTCs follow Jebbit’s nearly year-long partnership with the Massachusetts Office of Travel & Tourism.

“Working with Jebbit’s unique digital marketing platform, we are able to engage our audience with interactive content about our destination, while also driving traffic to our website, building our email subscriber list, and capturing insightful data about our visitors and their travel preferences,” said Cape Cod’s VP of Marketing, Kristen Mitchell Hughes. “The knowledgeable and accessible staff at Jebbit has worked closely with us to ensure that our campaigns are built for success, and their support and guidance has been exceptional. Excited to see what’s next!”

Media Contact:

kaitlyn@jebbit.com

Mont Surfaces Chooses Jebbit as Interactive Content, Remarketing Partner

Mont Surfaces, the Midwest’s leading wholesale supplier of fine surfaces, recently partnered with Jebbit to create an enhanced digital experience for its wholesale and residential customers.

Mont Surfaces will use Jebbit to create an interactive visit planner to help qualify prospective customers. Mont Surfaces will also drive traffic to interactive experiences via traditional marketing channels, like print media. Adding a digital component will help the marketing team make quick, informed decisions about strategy and better track the ROI of their marketing efforts.

“Businesses are in the midst of fast-paced technological advances where trusted alliances with experts are essential to growth,” said Mont Surfaces Director of Marketing Carol Payto. “It is for that reason among others that Mont Surfaces is thrilled to partner with Jebbit.”

Mont Surfaces will also use Jebbit to power segmented email remarketing, reaching their wholesale and residential customers with the most relevant products, offers, and content.

Jebbit’s mobile interactive content platform helps marketers at leading brands and digital sales teams at publishers engage, profile, and convert any audience. The Jebbit platform requires zero code for implementation, and the Campaign Strategy team is available for consultation at all times.

Mont Surfaces is a wholesale supplier of fine surface materials in natural stone, engineered quartz, porcelain slabs and precious stone slabs. Mont’s Design Centers and Indoor Slab Showrooms are open to the general public and display hundreds of dazzling surface options for commercial and residential projects.  Visit Mont and MontSurfaces.com …Surface selection perfected!

Jebbit Becomes Official Adobe Target Partner

Adobe recognizes future of content is interactive, partners with Jebbit

Boston, MA (August 17, 2016) — Jebbit, the leading mobile interactive content platform, announced today that the company is an official partner of Adobe Target. The integration lets marketers using Jebbit’s platform send data collected from an interactive campaign right to their Adobe Target account.

The Jebbit integration empowers marketers to create Adobe Target segments from user responses and interactions, set their targeting parameters, and personalize content moving forward.

“Our customers’ Adobe Target campaigns will become even more effective,” Jebbit CEO Tom Coburn said. “The integration lets our partners use the data they get right from their customers. They’ll be able to create segments as granular as people who always pack a swimsuit for vacation or people looking for a new car. The data will help marketers reach their audience more efficiently and personalize their customers’ experiences.”

Jebbit’s platform creates mobile interactive content that helps brands and digital publishers, engage, convert, and profile their audiences. It captures data from each customer who engages with the content, and ties it back to an individual email address, social media profile, or cell phone number. The platform allows marketers to delivered a personalized experience to each customer.


 

Jebbit‘s platform enables marketers and digital sales teams to create branded, personalized mobile experiences to engage, profile, and convert any audience. Jebbit helps media companies drive revenue by providing interactive mobile content solutions as part of their digital offerings. Jebbit helps brands increase conversions while capturing user-provided data that ultimately boosts lifetime value. Jebbit was named one of the Top 25 Most Promising Companies in the World by CNBC and its cofounders are Forbes 30 Under 30 honorees. To learn more about how interactive mobile content can grow your business or digital revenue and how our clients like Tribune Media, Mazda, and The Boston Globe use it, visit www.jebbit.com.

Tribune Media Doubles Down on Mobile Interactive Content With Jebbit Expansion

Fox8 Cleveland Affiliate Will Be Next Market to Leverage Jebbit to Create Digital Edge

Boston, MA (August 16, 2016) — Jebbit, the leading mobile interactive content platform, announced today that it has expanded its partnership with Tribune Media (NYSE: TRCO), starting with the media company’s Cleveland market. Previously, Jebbit and Tribune partnered to create interactive mobile, video, and native digital solutions for PIX11, Tribune’s New York City affiliate.

Tribune Media uses Jebbit’s platform to create engaging, mobile interactive content solutions as part of its digital product offering to advertisers. The expansion to other markets reflects the success that the PI X11 team in New York City has had selling interactive mobile solutions.

“Jebbit’s platform lets us add a layer of interactivity to our digital solutions,” said Tom Donoghue, Tribune’s Director of Digital Local Sales. “The technology helps differentiate our digital offering, allows us to give better data back to our clients, and will help us acquire new business.”

The Fox8 team in Cleveland has already signed six new customers in the first few weeks of the partnership.

“We’re excited to expand our work with Tribune Media,” Jebbit President and Co-Founder Jonathan Lacoste said. “Mobile interactive content helps media companies like Tribune win new business and upsell their existing clients, and we’re looking forward to working with the Fox8 team in Cleveland.”

Jebbit’s platform enables marketers and digital sales teams to create branded, personalized experiences to engage, profile, and convert any audience. It helps media companies drive revenue by providing interactive mobile content solutions as part of their digital offerings.

Jebbit‘s platform enables marketers and digital sales teams to create branded, personalized mobile experiences to engage, profile, and convert any audience. Jebbit helps media companies drive revenue by providing interactive mobile content solutions as part of their digital offerings. Jebbit helps brands increase conversions while capturing user-provided data that ultimately boosts lifetime value. Jebbit was named one of the Top 25 Most Promising Companies in the World by CNBC and its cofounders are Forbes 30 Under 30 honorees. To learn more about how interactive mobile content can grow your business or digital revenue and how partners like Tribune Media, Mazda, and The Boston Globe use it, visit www.jebbit.com.

Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching approximately 50 million households, national entertainment cable network WGN America, whose reach is approaching 80 million households, Tribune Studios, and Gracenote, one of the world’s leading sources of TV and music metadata powering electronic program guides in televisions, automobiles and mobile devices. Tribune Media also includes Chicago’s WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds other strategic investments in media. For more information, please visit www.tribunemedia.com.

Media Contact

Kaitlyn Kirkaldy

kaitlyn@jebbit.com

What’s next for one of the ‘world’s best’ marketing tech startups – Boston’s Jebbit

Tom Coburn isn’t resting on his laurels.

Last month, Coburn’s Boston-based startup, Jebbit, received the accolade of being one of the world’s top 50 marketing technology startups, according toUnilever (NYSE: UL).

That meant Jebbit executives landed a swanky trip to present at France’s Cannes Lions International Festival in June, an event attended by some of the globe’s leading entrepreneurs, technologists, celebrities and artists.

And while that was a great opportunity for Coburn’s startup to make potentially lucrative connections, he’s not letting the accolade distract him from the big-picture goals he has for Jebbit.

Jebbit is a 2016 Finalist for MassTLC’s Innovative Technology of the Year, Mobile

Boston, MA (July 20, 2016) – Jebbit was named a finalist for MassTLC’s Innovative Technology of the Year – Mobile at the MassTLC Awards Reception last night. Jebbit’s mobile solution allows marketers and publishers to create interactive content that engages, profiles, and converts consumers on their smartphones. Its swipeable interface seamlessly engages mobile users in an immersive, fun experience.

The platform allows for complete customization of the mobile product, allowing marketers and advertisers to deploy it without a single line of code.

“Congratulation to Jebbit on being named a finalist in the 2016 MassTLC Leadership Awards,” said MassTLC CEO Tom Hopcroft. “The finalists this year all exemplify the innovative, can-do spirit that has made Massachusetts a global leader for the past three centuries. We applaud Jebbit for their contribution to the Massachusetts ecosystem.”

Jebbit’s solution empowers marketers and publishers to easily create mobile content and boost their mobile presence.

“We’re thrilled to be a finalist for mobile innovative technology of the year,” Jebbit CEO Tom Coburn said. “We built our mobile product to help brands and publishers reach and their audiences on the devices they use the most. Being a finalists validates the hard work our team has put in to help our customers amplify their mobile presence.”

This is the third year in a row Jebbit has been a finalist in the MassTLC Leadership Awards. In 2013, Jebbit’s platform won the Sales & Marketing Innovation of the Year. In 2014, Jebbit President & Co-founder Jonathan Lacoste was named the Emerging Executive of the Year.

The winner will be announced at MassTLC’s awards gala in September.

Rakuten Rewards Partners With Jebbit to Power Mobile Interactive Loyalty Program

Rakuten, Japan’s largest eCommerce company, partnered with Jebbit to develop an interactive rewards program. Rakuten Rewards powers some of the largest loyalty platforms in the world, including those of Verizon, Yahoo, and Bing.

Rakuten Rewards is known for its digital savviness and forward-thinking mobile solutions. Rakuten partnered with Jebbit in its pursuits to improve its mobile offering by adding a new level of interactivity and engagement.

Jebbit’s mobile solution engages on-the-go consumers with swipeable, interactive content. It captures behavioral, attitudinal, and deterministic data, allowing brands to develop deep, psychographic profiles of each individual in their audience. Consumers who engage with Jebbit interactive content are more likely to re-engage later.

“Rakuten Rewards constantly pushes mobile rewards innovation,” Jebbit CEO Tom Coburn said. “We’re excited to collaborate with them to create an engaging, interactive experience for members of loyalty programs powered by Rakuten.”      

Media Contact:

kaitlyn@jebbit.com

City Chic Selects Jebbit as Interactive Content Partner to Drive eCommerce Conversions

City Chic, Australia’s largest retailer of plus size fashion, recently partnered with Jebbit to create interactive content to engage, convert, and profile shoppers.

City Chic will use Jebbit’s platform to create marketing disruption which will increase conversion, user interaction and engagement, and promote the overall brand experience through Jebbit technology, including interactive lookbooks, style quizzes and other opportunities. City Chic also found Jebbit’s profiling capabilities and customizable content templates to be valuable as City Chic continues to expand its market reach in the U.S. at www.citychiconline.com.

“Jebbit’s technology allows brands to engage their online customers through a variety of interesting and proprietary opportunities. The City Chic woman wants a customized and personal shopping and brand experience. Unlike our competitors, City Chic can offer that experience through innovative technology such as Jebbit,” said Jay Dunn, Chief Marketing Officer at Chief Outsiders, the consulting firm in charge of marketing for City Chic USA. 

Media Contact:

kaitlyn@jebbit.com