Tribune Media has a diverse portfolio of television and digital properties, owning or operating 42 local news stations across the country. As a publisher, Tribune uses long form native and video to generate revenue. Native started as an effective means for brands to communicate with site visitors but has since stalled out as an innovative marketing tool. Tribune’s team knew that they needed to find a way to make it more valuable to their advertisers, and decided that Jebbit would best help them do so.
By making long form native and interactive videos with our platform, Tribune increases the time spent engaging with the article and captures valuable data for its partners. An article with an embedded quiz gives consumers an engaging follow-up to the content and helps Tribune partners with lead generation. Brands can offer something in return for engagement like a discount or sweepstakes, and collect valuable consumer profiling data as well as email addresses.
One Tribune station, PIX11, sold a branded interactive video to an advertiser that powered a sweepstakes to win tickets to the Boogie Stomp! musical. Jebbit converted 84% of the visitors who engaged with the video. Pix11 has closed 9 deals by using the Jebbit platform in pitches.