AutoNation, the largest U.S. retailer of cars, trucks, and SUVs, runs a Drive Pink initiative in conjunction with the Breast Cancer Research Foundation. They wanted a solution that would increase engagement on their Drive Pink website. AutoNation and their agency, Zimmerman, decided to use Jebbit’s platform to achieve these goals. They saw an opportunity to use interactive micro-content to simultaneously engage and educate their site visitors.
AutoNation launched a Jebbit quiz on their Drive Pink site that asked questions about breast cancer and the initiative’s goals. Everyone who took the quiz could also build a custom Drive Pink licence plate to share on social media. The quiz ended with a call-to-action to donate to the Breast Cancer Research Foundation.
Once AutoNation implemented the Jebbit micro-content, average time on site increased by 98 percent. Pages per session jumped by 27 percent. Driving traffic to the Jebbit experience directly boosted the core engagement KPIs that AutoNation cared most about.