Campaign of the Week: Warrior’s Black Friday Early Access Campaign

 

Campaign

Last Wednesday, to build sales momentum before Black Friday, Warrior launched a Jebbit campaign on their @warriorsports Instagram account. The deal promoted early access to 15% off of the Burn 9.0 lacrosse cleat and free ground shipping if users clicked through the link in Warrior’s Instagram page bio.
Warrior Insta Post 1b
After answering three questions concerning features and variety of the product and customer preference/motivation for purchasing, users were prompted to enter their email and unlock the promo code.
Warrior Black Friday Mobile Q2
Check out the campaign here: Live Link
Or preview it here: Preview Link

Warrior Black Friday Mobile Reward w. Email

This campaign 1) educated the audience, 2) captured customer perception of product value (explicit quantitative data), and 3) captured emails for future retargeting and communication. Important to note is that those who saw the post were @warriorsports Instagram followers– this early access rewarded a currently interested audience and allowed Warrior to find out more information on a key customer segment.

 

Results

The campaign was heavily mobile, with 93.9% of views from mobile versus desktop.
Stats
  • 46% Hook Rate
  • 37.7% Completion Rate
  • 78% Claim Rate
  • 1:04 minutes Average Engagement Time

Warrior’s campaign highlights a successful tactic for social eCommerce efforts, and underlines the critical and growing importance of mobile.