Campaign of the Week: Radio 92.9

Radio 92.9, a Boston ‘90s-to-now station, hosts an awesome lineup of concerts each year. They wanted to find a way to showcase their 2015 concerts and get everyone excited for the shows to come in 2016. They decided to work with us to make a mobile micro-moments quiz that recapped their concerts from last year. Anyone who completed the quiz could enter to win two VIP tickets to EarthFest, their annual concert that highlights environmentally friendly produ929 COTW Finalcts and nonprofits and features a sweet lineup of local and national artists.


The quiz dynamically adapted based on the viewer’s device. Those who saw it on their smartphones could take a swipeable micro-moment quiz, while those who saw it on desktops took the standard Jebbit quiz. With Jebbit, Radio 92.9 boosted awareness of their concerts while driving a 65% email capture rate!

Goals:

  • Brand Awareness
  • Fan Engagement
  • Lead Gen

Results

  • 65% CTR
  • 67% of users who completed the campaign gave their email

An engaging experience and strong reward significantly boost campaign performance – both of these numbers are well above industry averages.