The Boston Globe increased their conversion rate by 221% by collecting thousands of leads using Jebbit powered interactive, mobile experiences and re-marketing directly to those leads and like-minded audience segments.
Initially, the Boston Globe launched Jebbit experiences across different categories to learn more about their customers and drive lead capture. The Jebbit experiences focused on sports, lifestyle content, politics, benefits of a Globe subscription, and more. By creating interactive mobile experiences on a wide range of topics, they were able to identify their most engaged audience segments, which were sports, history, and food & dining.
The Globe added the leads collected into a standard email re-marketing campaign to encourage users to subscribe. To increase the conversion rate to paid subscriptions, the Globe used custom and lookalike audiences with Facebook advertising to remarket subscriptions using the data from the Jebbit experiences. By using the declared interests of leads captured via Jebbit, the Globe drove a 221% increase in paid subscriptions, in comparison to the initial remarketing strategy.