Boden, a British clothing retailer, wanted to increase brand awareness in the U.S. and try something new to promote its spring collection in time for Mother’s Day. The brand decided to use Jebbit’s interactive content platform to create two pieces of content: An educational quiz overlaying the brand’s site and a lookbook with the new spring styles. Each campaign would engage shoppers, capture emails, and drive purchases.
Boden launched the education quiz to drive awareness of the brand in the U.S. and learn more about their shoppers. For the Mother’s Day campaign, Boden used two experiences that would branch in real-time based on device type: A swipeable lookbook for mobile and an interactive landing page for desktop. Boden distributed the interactive content for both campaigns via paid Facebook ads, and ran an A/B test, putting half of the spend into ads that linked to static landing pages and half that linked to the Jebbit powered interactive experiences.
As shoppers engaged with the Jebbit content, they could see different outfits and accessories. Once shoppers completed the lookbook, they could enter their email to receive an exclusive discount. They would then receive a shoppable email – allowing them to purchase the looks they just saw and enabling Boden to track which items were purchased via email.
The Jebbit interactive content decreased Boden’s Facebook cost-per-conversion by 32.7%, for both the awareness and Mother’s Day campaigns. The shoppable email drove 40% of all purchases, while 60% of purchases occurred immediately after shoppers completed the style quiz or lookbook.