Beasley’s Boston sales team drove a 40% close rate in Q3 using Jebbit interactive content as a digital differentiator, winning new business with auto dealers, quick serve restaurants, retailers, and more.
The sales team white labels Jebbit’s content as branded content quizzes, and sells them into media buys. Using Jebbit, the team closed deals with RCN, Dunkin’ Donuts, D’Angelo’s, and New England Honda Dealers, Drake’s Cakes, Eastern Insurance, and the Museum of Fine Arts Boston, among many other national and regional brands. Beasley’s Boston market is taking advantage of the shift to digital by driving listeners to native content, capturing leads for its advertisers.
How do they do it? It’s easy: They simply contact our strategy team to request custom demos and suggested campaign themes. Once they win the business, the strategy team helps handle the reporting and optimization.