About Marketing Team
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Entries by Marketing Team
Branching campaigns can accomplish a number of objectives from profiling consumers on an even more personalized level to guiding a visitor through the website. While the 3 click rule remains to be a debatable UX paradigm, ease of navigation is a must for users to be able to assess the value of a product or […]
The Who, Why and How An optimized marketing dashboard is a tool that can save a lot of hassle for the inbound marketer. Lack of real-time insights into certain fundamental KPIs (key performance indicators) can be a recipe for disaster for the marketing team, regardless of its size. Furthermore, dashboards can supply the fundamental insights […]