Entries by Kaitlyn Kirkaldy

Campaign of the Week: New Balance Warrior Sees 9% Increase in Conversions by Asking Questions

Campaign Spotlight: Warrior Sports Burn 9.0 Warrior Sports wanted to promote their featured item, the Burn 9.0 lacrosse cleat. Their audience, high school and college athletes who play lacrosse and hockey, doesn’t like traditional advertising and prefers engagement with their favorite brands. To reach and engage their shoppers in a fun way, Warrior runs interactive […]

Campaign of the Week: New England Revolution

The New England Revolution, a MLS soccer team based in the Greater Boston area, launched an omni-channel campaign to engage their audience in the midst of the holiday season. Branded as a Holiday Pack Quiz, the campaign will be running from December 8th to the 23rd and distributed through email, Facebook, Twitter, Instagram and the Revs’ website. Fans […]

Campaign of the Week: Massachusetts Office of Travel & Tourism

The Campaign & Strategy The Massachusetts Office of Travel & Tourism (MOTT) launched an omni-channel Jebbit campaign this December to engage their audience and collect data to build audience segments. MOTT leveraged their extensive email base as well as social and on-site channels. MOTT’s recent campaign is a great example of how to use Jebbit to […]

Campaign of the Week: Warrior’s Black Friday Early Access Campaign

  Campaign Last Wednesday, to build sales momentum before Black Friday, Warrior launched a Jebbit campaign on their @warriorsports Instagram account. The deal promoted early access to 15% off of the Burn 9.0 lacrosse cleat and free ground shipping if users clicked through the link in Warrior’s Instagram page bio. After answering three questions concerning features and […]