Entries by Kaitlyn Kirkaldy

On-Demand Car Service App Drives Downloads, Increases Redemptions 221%

App developers are increasingly recognizing the power of post-click engagement to fuel app discovery and distribution.  Rather than relying solely on clicks and impressions, app developers can engage consumers who have already shown intent by overlaying a landing page with a series of questions and answers that encourage mobile users to interact with the their […]

Boston TechJam: It’s All About Making Connections

“It is all about making connections,” is what almost anyone involved with a business will tell you. On Thursday June 12, this repetitive phrase seemed to be a common theme at the second annual Boston TechJam. Although it was not the only advice given to the audience members. TechJam started off in the historical Faneuil Hall […]