Entries by Kaitlyn Kirkaldy

Data-driven Snapchat marketing: How to get the data your CMO wants to see

If you work in B2C marketing, chances are Snapchat is a core part of your social media strategy. You crush your story, you’ve designed filters, your Snapcode is everywhere…but you don’t know how many followers you have, you’re hesitant to test advertising, and you’re not confident about it as a performance marketing channel. And that […]

Declared Data, Defined

Data is the modern marketer’s best friend. But, let’s be honest: It can be your frenemy, too. You know you need it, but organizing and activating it can be a nightmare. That doesn’t even include making sure you’ve got quality data, a top concern of 70% of marketers. One recent study even found that a […]

What you need to know to create the ultimate Snapchat experience

You’re in line at Starbucks; you pull out your phone. You’re waiting for your doctor’s appointment; you pull out your phone. You’re watching Netflix; you pull out your phone. We check our phones 221 times a day. In those quick moments, we’re looking for content we want: Personalized, immediate, relevant, and easy to digest on […]

Snapchat Adds Jebbit as its First Official Lead Generation Creative Partner

Jebbit will power interactive mobile web experiences to drive leads and data capture BOSTON, Sept. 20, 2017 (GLOBE NEWSWIRE) — Snapchat announced today that Jebbit, an innovative mobile experience and declared data platform, is now an official partner. The first official lead generation Creative Partner, Jebbit brings the flexibility of a mobile-first experience, combined with […]

Jebbit Raises Series A to Stop Brands from Wasting Money on Big Data

Jebbit, the world’s first declared data platform, raised $6.8M to fuel growth BOSTON, Aug. 09, 2017 (GLOBE NEWSWIRE) — Jebbit announced today that it closed a $6.8 million Series A round to continue growing its declared data platform for enterprise companies. Jebbit’s platform enables marketing and sales teams to create beautiful, mobile experiences aimed at […]

Jebbit Announces Second Wave of Industry Pros as Customer Conference Speakers

Speakers include Boston Red Sox CMO and Jebbit clients from LifeLock, Regent Seven Seas Cruises. Boston, MA (March 22, 2017) — Jebbit, the leading mobile experience platform, announced today the second wave of client speakers at its inaugural customer conference, taking place April 13th at Fenway Park. Industry-leading speakers will share their insights throughout the […]

Jebbit Announces Inaugural Customer Conference

Held at Fenway Park, the Conference Features a Keynote from HubSpot’s Kipp Bodnar Boston, MA (February 21, 2017) – Jebbit, the leading mobile interactive content platform, today announced its inaugural customer conference. The conference will be held on Thursday, April 13, at historic Fenway Park, and features a keynote from HubSpot CMO Kipp Bodnar. “Our […]

Jebbit Announces New Advisory Board

As company hits inflection point, industry experts join rising Boston startup Boston, MA (January 18, 2017) – Jebbit, the leading mobile interactive content platform, today announced the additions of several industry experts in the digital marketing and technology space to its advisory board, including Kipp Bodnar, Tom Wentworth, Helen Yu, and Rich Graziano. Bodnar, Wentworth, […]